(1) Architectural aesthetics: The product is made to have the same color with the building. Before and after installation, there is basically no effect on the façade of the building and it largely maintains the original aesthetic design of the building.
(2) People oriented: When the screen spreads, the transparency of the product reaches more than 90%, which has no impact on the lighting and viewing of the river scene through screen. When the screen is rolled up as the curtain, people standing inside the building will have no sense of its existence, thus it makes the inhabitants inside the building at ease.
(3) Due to the strong wind in the sky, it demands high protective performance. The wind in the 150 m high sky is strong and it is common to have wind forces with grade 12 which requires low wind resistance of this screen. The selected Bri-curtain belongs to the ventilated LED displays and the wind resistance can be reduced at least 90%. After taking the installation environment and brightness into consideration, we can keep the wind resistance of this screen at 60.
(3) Fire safety: The design of high transparency has no impact on firefighters’ work. And the LED screen also has gang control with the fire alarm. In case of the fire, the screen can rapidly retract to make it easier for the aid workers to come into the building for the rescue operation.
This creative retractable LED screen perfectly brings out Sheraton Hotel’s high-end, fashionable and grand international image which appeals to the high-level consumers and investors, becomes the most influential carrier of advertisement brand, attracting merchants rushing to deliver advertisement on it and promotes the surrounding area turning into a high-end economic circle integrated with tourism, office buildings and commercial apartments. This project was awarded the “Outstanding Award of China LED Application Project in 2010” and CCTV also provided a special coverage of it.