NEWS

The History of the Obelisk area, Buenos Aires, Argentina.

Establishment:

For decades, Obelisk area was the unchallenged preoccupation in Argentina, piercing its way into the hearts of Argentine people. For Argentinians, it is a cherished symbol of their spirit, a defining monument of Buenos Aires to celebrate the 400th anniversary of the founding of the city by Pedro de Mendoza The Obelisco is the powerfully magnetic rallying point, where Argentinians head whenever they have something to celebrate.

2010 Change:

2010 witnessed the emergence of Coca Cola sign in the Obelisk area which has been known as the largest LED screen in South America, with the total coverage of 576 sqm. The impressive video wall was made of 400 LED tiles and could be seen in beautiful clarity from all the way across the Obelisco Fields. Audiences below the display received a commanding viewing experience because of AOTO Gtek LED Strips. The Strips were pitched at a downward angle- better directing light toward the pedestrians viewing below. It consisted of two large screens located over the facade of a building in Diagonal Norte and Carlos Pellegrini streets. The first screen was 21 x 21 meters and the second one was 6 x 21 meters.

2010 witnessed the emergence of Coca Cola sign in the Obelisk area which has been known as the largest LED screen in South America, with the total coverage of 576 sqm. The impressive video wall was made of 400 LED tiles and could be seen in beautiful clarity from all the way across the Obelisco Fields. Audiences below the display received a commanding viewing experience because of AOTO Gtek LED Strips. The Strips were pitched at a downward angle- better directing light toward the pedestrians viewing below. It consisted of two large screens located over the facade of a building in Diagonal Norte and Carlos Pellegrini streets. The first screen was 21 x 21 meters and the second one was 6 x 21 meters.

The largest Argentine newspaper, Clarin, praised that it "exhibits incredible visual power and image clarity even in direct sunlight" and also honored the installation as a "Pearl in the heart of Buenos Aires."

Nowadays Refreshment:

The Coca Cola cartel has been in the public eye again in 2019 Coco Cola billboard has renewed its dress, which brings iconic brands to life in a unique and differentiated way that will hopefully catch people’s attention and make them want to engage for a longer period of time.

The display allows its visibility both day and night, as well as video playback in HD (High Definition), added a new chapter to the history of LED OOH screen in South America. Two concourse displays cater to fans as they enhance the experience and provide additional branding and promotional opportunities for the venue. It was also famous for its LED strips that seamlessly extend and retract to bring dimension, texture, and movement to static, video, and 3D content to life in a new way, to create a pause-and-refresh moment in the crowded environment of Obelisk area.

The nine years practice proved superiority and unparalleled quality, as well as a perfect match of Coco Cola needs. For the purpose of making it difference, and keeping its aesthetics ahead of its time, Coca Cola decided to change Gtek H25DC to Gtek H20-40DC on account of Gtek's profession and reliability. In order to allow sunlight and wind to flow in through windows behind the video wall, the product was designed with 60% transparency without otherwise changing its visibility to the viewer outside while not intruding on the amount of daylight that flows in. It was manufactured specifically to perform in brightly lit environments, even in direct sunlight, offering high contrast, excellent colour reproduction with a Nichia light producing a high brightness display of 7,000 nits. With higher strength and lighter weigh, LED Strips can easily, steadily extend and retract to bring viewers into the dynamic world, like a magic.

The nine years practice proved superiority and unparalleled quality, as well as a perfect match of Coco Cola needs. For the purpose of making it difference, and keeping its aesthetics ahead of its time, Coca Cola decided to change Gtek H25DC to Gtek H20-40DC on account of Gtek's profession and reliability. In order to allow sunlight and wind to flow in through windows behind the video wall, the product was designed with 60% transparency without otherwise changing its visibility to the viewer outside while not intruding on the amount of daylight that flows in. It was manufactured specifically to perform in brightly lit environments, even in direct sunlight, offering high contrast, excellent colour reproduction with a Nichia light producing a high brightness display of 7,000 nits. With higher strength and lighter weigh, LED Strips can easily, steadily extend and retract to bring viewers into the dynamic world, like a magic.